Project
LIVE VISUALS FOR
CAI XUKUN
Tools
Concept Development
AI Image & Video Generation
Editorial Design
Live Visual Production
Multi-Screen Conform
Description
A large-scale concert visual project developed for pop artist Cai Xukun, spanning four songs and multiple performance formats. Combining AI-generated imagery with an eight-screen LED stage system, the project integrates emerging visual production workflows into contemporary live performance.
Overview
The project reframes traditional mythological symbols into a scalable brand language, integrating spatial design, product development, and social engagement into a unified experience. Within a high-traffic tourist environment, it operates as a “pause point” that combines cultural narrative with consumption, transforming mythology into something that can be entered, interacted with, and circulated.
Situated between two historic buildings from 1911, the project introduces a central courtyard that mediates between past and present. Coffee, craft drinks, retail, and social interaction are organized into a continuous experience. By aligning space, IP, and content into a cohesive system, GODCLUB constructs a continuous loop between experience, identity, and commerce.
RIDE OR DIE
AFTERGLOW
DON’T CALL
BACK IN TIME
Index